Traditional retail is characterised by presence of over 15 million kirana shops in the country. These kirana shops operate their retail business on a fragmented distribution network with presence of a number of intermediaries. Reliance Market, the wholesale cash and carry store chain aims at supporting their growth and providing them with a modern distribution system.
Reliance Retail opened the first Reliance Market in 2011 and since then Reliance Market has grown rapidly expanding to 37 cities and serving over 2.5 million member partners.
Reliance Market operates on the principle of 'less is more'i.e. 'buy for less' – 'operate for less' – 'sell for less' relying on higher efficiency of asset utilisation and passing on higher value to customers. The societal value thus created by Reliance Markets helps in supporting member partners to be more profitable.
Reliance Market enjoys strong patronage of its registered member partners by offering them a wide assortment of groceries, home and personal care products, consumables, general merchandise, apparel, footwear and home appliances. By sharing benefits of strong sourcing capabilities and relationships with a large network of vendors, Reliance Market offers regional, national and international brands to its partners and help them prosper.
Reliance Market’s strong own brand portfolio further brings relevant offerings to its shelves thereby offering large assortment of core and complementary products.