Ajio, a fashion and lifestyle brand, is a natural extension of the Reliance legacy in fashion which started with the iconic brand-Vimal in 1975. Ajio was unveiled in April 2016 at Lakme Fashion Week, Mumbai. It’s also the first pan-India ecommerce venture by Reliance Retail and is focused on making premium fashion accessible to all.

AJIO’s brand mission is to live life to its fullest, aligning itself to the call to live that is Jio. AJIO is a style philosophy, a brand foremost. We are a style destination, offering handpicked curated fashion across a unique selection of own brand, international brands, authentic handcrafted artisanal products, inspired indie and national brands. We offer a significant majority of exclusive merchandise that customers will not find elsewhere.

With the advanced internet infrastructure built by Jio and a robust physical retail business built by Reliance Retail, we are creating a differentiated e-commerce model for India. This model will entail seamless integration of online and offline while innovating across superior customer experience, delivery services and payment ecosystem.

Ajio App is available for download on Google play and Apple App Store.