Reliance Retail started its journey in 2006 with the opening of its first Reliance Fresh store. Today Reliance Retail operates over 493 Reliance Fresh and Reliance Smart stores and sells over 200 metric tonnes of Fruits and over 300 metric tonnes of Vegetables every day.
Reliance Fresh is India’s leading neighbourhood retail chain, synonymous with freshness & savings. With the three core promises of Fresh Hamesha, Available Hamesha and Savings Hamesha, Reliance Fresh is a one-stop-shop for fresh shopping, fresh savings and fresh happiness.
From fresh fruits & vegetables to dairy, cereals to spices, processed food & beverages to home & personal care products, we have the entire gamut of your grocery needs covered.
Across our stores, we retain a strong customer centric approach to meet all your shopping needs - be it routine or seasonal, well known brands or popular local products.
Continuing Reliance’s hallowed tradition of backward integration, Reliance Retail directly partners with a large number of farmers and small vendors in a farm-to-fork model. The linkages with the farm has brought about transformational changes in the quality of life of the farmers as also enhancing the quality of produce, reducing wastage by shortening the time to move fresh produce and reducing intermediaries in the value chain thereby benefiting all.
Reliance Fresh has consistently appeared in the list of ‘Most Trusted’ Service brands in India by Brand Equity and is ranked No. 2. This represents the faith of consumers in patronising the chain which continues to remain as India’s favourite neighbourhood grocer.