To be the most admired and successful organized retail company in India that materially enhances the quality of life of every Indian by:

• Providing unprecedented affordability, quality and choice in global products and services
• Being the partner of choice in creating prosperity for Indian farmers and other producers of goods and services
• Unleashing the power of the Indian workforce through the generation of new and attractive employment opportunities, and by creating an empowered and rewarding workplace

Leapfrog the way an Indian consumer shops:

• Be a trusted partner who provides the best products and services the world has to offer, at the best prices, in the most convenient setting
• Create an efficient and transparent global supply-chain by the creation and optimal utilization of world-class infrastructure and international partnerships, thus creating more value for our customers, suppliers, partners and stakeholders