Discover Yousta – Fashion for the Gen Z in You
Style is personal — and no one knows that better than Yousta, Reliance Retail’s youth-focused fashion brand.
Created for Gen Z, Yousta speaks the language of bold self-expression and individuality. It’s not just about
keeping up with trends — it’s about setting them.
At Yousta, fashion is dynamic, just like today’s youth. That’s why we drop fresh new collections every Thursday,
empowering our customer to show up in a new vibe whenever they feel like it — whether it’s a bold look for a
Thursday night or a completely different mood for Monday morning.
Designed for the Gen Z spirit of New India, Yousta offers a vibrant range of styles – from head-to-toe looks to
pop-culture-inspired collections – all starting at just ₹179. Whether you're into statement pieces or daily
essentials, we’ve got your style sorted.
With Yousta, your style is Never the Same.
A New-Age Shopping Experience
Fashion at Yousta goes beyond just what you wear. Visit our stores across India and step into a tech-enabled
shopping experience featuring:
- Easy self-checkout counters
- Free Wi-Fi & charging stations
We keep things fresh every week with new arrivals – so there's always something new to explore.
Powered by Community. Driven by Style.
At Yousta, we believe in celebrating real people with real style. Our Customer Influencer Programme gives you the chance to showcase your personal Yousta look and inspire others to do the same.
We’re also committed to making a positive impact. We encourage shoppers to donate pre-loved clothing in-store — supporting both sustainability and community welfare.
Shop Online. Anytime.
Can’t make it to the store? No problem. Explore our complete collection online at www.yousta.ajio.com and enjoy doorstep delivery of fashion-forward, high-quality products at incredible value.
📍 Find a Store Near You:
Use our Yousta Store Locator to discover the nearest Yousta outlet.
